"Human Resources And Marketing Mix In Oil&gas Industry "
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چکیده
منابع مشابه
Marketing Mix Practices in the Cultural Industry
This research studies marketing mix and its elements – especially the Four Ps including product, price, place and promotionin the cultural industry. It reviews the concept of marketing mix and deals with its elements and then, studies in brief the impact of each element on the success of cultural industry. Since the development of cultural and art activities is significantly considered in the g...
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s teel industries play a key role in the national economy and welfare of the society in many steel manufacturer countries. it is found that manufacturing and consuming of steel products would be a key indicator to measure and evaluate economic and industrial performance of a country. nowadays, countries with the large natural oil and gas resources (e.g. iran) attempt to select an alternative ec...
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Many marketing scholars have seriously debated the status of marketing as a discipline and in the corporate practice (see for example the special issue of Journal of Marketing, October 2005). Have marketing scholars specialised excessively on narrow perspectives and thus failed to look at the bigger picture in theory and practice? Consequently, it is no wonder that this main theme of the EMAC 2...
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ژورنال
عنوان ژورنال: Annales Universitatis Apulensis Series Oeconomica
سال: 2015
ISSN: 1454-9409,2344-4975
DOI: 10.29302/oeconomica.2015.17.1.9